Our businesses, much like ourselves, learn, adapt, and grow as time goes on. We don't keep the same mindset when we move forward, we change. Unfortunately, for our businesses, rebranding is a bit harder than just deciding to be new. There's a lot that goes into it. You have tons of research, testing, designing. It all can be quite overwhelming.
But you're here because you've decided that it's time.
So, I have 5 essential rules for you to consider to be successful in rebranding.
“Everyone thinks of changing the world, but no one thinks of changing himself.”
Rule 1: Determine exactly why you want to rebrand
If you're rebranding for the heck of it, you're not doing it for the right reason. Typically when people become comfortable with your brand, they associate it with positive feelings, if you make unnecessary changes, you'll be hurting yourself.
There are plenty of reason why you would want to rebrand: soiled reputation, changing customer base, changing competitive landscape. If you're still on the fence on whether you should go through with a rebranding, check out this article.
Rule 2: Never go in blind
Always research your new branding ideas before releasing them to the public. This could be done in focus groups, reaching out to old or existing clients for feedback, etc.
While doing this research, figure out your identity and positioning. Who are you now? How are you changing? And how will you better serve your clients?
Rule 3: Choose the right colors, typography, and style
This is the face that your audience will see. You want to get this right. You'll want a modern color palette and typography that is simple and easy on the eyes. If you don't have an in-house or outsourced designer.
Interested in how color psychology plays in? Click here.
Rule 4: Keep it simple
It's easy to remember simple logos and you want your visitors to remember you. You'll notice that sites are taking a minimalist approach. People want clean, organized, and simple. So your logo should match this.
Rule 5: Create an action plan and stick to it
Well, now it's time to launch. What are you going to do? How are you going to break back into the market?
You have some options. You could go with a full site redesign. Your website is your strongest marketing tool. Make sure it grows with your branding and use it to it's fullest potential.
If your site is already stunning, create a new marketing campaign. Focus it on your services, but definitely get your new brand out there.
If design, branding, or marketing isn't your forte, get help form another agency. You've evolved your brand into this new, strong entity. Why risk slowing down here?
Your brand has a lot to look forward to with a successful change. Internally, you'll have a better idea of who you are as a company, who you serve, and how you work. So not only are you reaching new and better audiences, you're also placing yourself ahead of your competitors.
Thinking about a redesign or rebranding? Send us a message.