Why isn't anyone visiting your website?

Michael Gabrian

by Michael Gabrian on 08/16/2016

Possible reasons for low website traffic

It’s disappointing when your website isn't performing as well as you had thought. You’ve released this beautiful creation into the world, but no one is around to see your gift to mankind. Maybe you’ve even invested thousands of dollars into it and it’s still not generating the traffic you want. But don’t worry! We’re going to go over some tactics to turn your ghost town of a website to that rockstar site you know it to be.

“Websites promote you 24/7: No employee will do that.”
-Paul Cookson

Slow website loading

Your loading speed isn't the most impactful peice of SEO, but a slow site will hurt your ratings. Think of the visitor. If your site takes more than 3 seconds to load, you're just chipping away confidence the visitor will have in your brand. How will you still hold value to them? Low conversions will ultimately leads to low traffic.

Check my site's speed

Design

Have you updated your design lately? Long load times, cluttered pages, poor color use, and awkward stock photo useage are just a few symptoms of an “ugly” website. Heck, 40% of visitors will leave your site if it takes any more than 3 seconds to load. Any of these will cause the traffic you want to turn the car around and move on.

Redesigning your site isn’t free, but it is one of the expenses you kind of just have to swallow. Your SEO could be on point and your content could be fantastic, but if it’s a cluttered mess and your visitors need a shovel to dig through the content, no one will come to your site.

Just for fun, if you’d like to see some examples of a poor looking site, click here .

Social media

Social media is another door to your website that you need to open to gain web traffic. Take a look at your social media profiles. Are you on the main platforms? Facebook, Twitter, Instagram, and LinkedIn are the places to be. You should even consider Google+ and Pinterest.

Are you posting appropriate content in the best possible ways? I ask this because content with visuals are 40 times more likely to get shared than content without visuals. Where you post might also be a factor to consider. Take a quick look at your metrics. How does your content do across all of your platforms? Maybe it’s best to focus in on one or two areas, rather than committing the resources to all of them.

So how could a post increase web traffic?

Well, readers might share it, content creators might link back to it, and you’ll have that increased exposure. This could even affect your SEO ranking.

Aside from sharing your content, you should also be using social media to have conversations with your audience. Hop into a hashtagged conversation on Twitter or answer some comments on Facebook.

Blogs

Each blog you create has the potential to attract hundreds of new visitors to your site; so long as your content is interesting and relevant, and you utilize a solid call to action. Typing up an informative blog that answers your audience's questions will show that you are a credible source. You’re the expert in the field, and people will come to you. And the best part? It’s free!

It’s a good move to also include social share/follow buttons on the blog. Make it easy for readers to share what you worked so hard to write!

I also suggest using long tail keywords. This means, when coming up with keywords for your blog, they should be 3 or 4 words long. You’re competing for space and attention, so specificity will bring you to the surface.

SEO

A huge chunk of traffic comes from search engines. That’s right, I’m talking longtail keywords, rich HTML text, and page optimization. Most visitors only check the first page of the search results. So if search engine optimization is something you’ve been ignoring, you’ve probably lost ranking among competition. Luckily, SEO goes hand in hand with other factors; blogs for example! Good content and popularity will increase your SEO, so try committing some time to generating awesome content your audience is searching for.

There are many reasons why your website might not be performing as well as you'd like it to. If you're concerned and would like a check up, feel free to contact us.