3 ways to make your site faster

Michael Gabrian

by Michael Gabrian on 04/26/2017

Slow site speed is terrible for your site for plenty of reasons; bad UX, suffering SEO, missed sales opportunities, etc. We've become an impatient bunch; how long do you think people will wait for your content to load? So we're led to the question, "How do I make my site faster?"

There are a lot of causes behind a slow site but let's talk about three of the big ones and how to combat them.

The customer experience is the next competitive battleground.

~ Jerry Gregoire

Optimize images

A site chock-full of images is going to run slower than those with no images. Even a site with just a few larger, poorly formatted pictures will be slower. So how do we combat this?

Deleting images that aren't needed would probably be ideal. However, if you can compress the images, do that. If not, try cropping them to a smaller size. Lowering the resolution will even help boost your site speed.

Personally, I use PIXLR for quick resizing, cropping, and small edits. 

Change hosting

It's totally normal to start with a cheaper hosting plan. Smaller sites or first versions typically don't need as many resources as a larger site would. I like to think that a stronger hosting plan is something you grow into as your site gets more traffic.

Search Engine Journal tells us 2 ways hosting will affect your site's speed: 

  • Dedicated Resources
    • This is the difference between a shared plan or VPS/dedicated server. With VPR or a dedicated server, your site won't have to compete with others for memory and such.
    • Choosing a dedicated server comes with more processing power and memory so you can execute requests in a pinch.
  • Faster Hard Drive
    • What I've learned is that the focus is on a Solid State Drive and a Hard Disk Drive. The SSD stores information in microchips, where the HDD uses a mechanical arm with a read/write head that hovers over a spinning platter.
    • The SSD can grab info much more quickly, but is a bit more costly, whereas the HDD can hold a ton of info and is cheaper, but slower.

Only use needed plugins

A plugin gives your site some cool functionality and some sites depend on them. But if you've gone through your site and it's clear that your plugins are what's slowing your site, you'll have to clean some up.

Learn to code with me suggests getting rid of a plugin if...

  • You don’t use it anymore.
  • It’s not doing what it’s supposed to be doing.
  • It is “calling deprecated functions”
  • There are new and improved plugins that will work better

Go through your plugins every couple of months and see which you could get rid of.

There are a lot of different things that can slow your site. Click below and we'll help you diagnose the root cause of your website's slower performance so you can take the right steps to improve.

Discover what's slowing your site