At this point, we all know that site speed is a must have on the successful site checklist. We know that people are impatient and will leave if it takes too long to make it to the destination. By the end of this article, you'll be able to answer why site speed is important and why your site might be so slow.
Why is loading speed important?
It seems to always come back to conversions. 40% of visitors abandon a website that takes more than 3 seconds to load. If your WordPress site loads slowly this could result in missed opportunities for your business to present your offers to your ideal prospects, convert them into leads, and increase your business revenue and profits.
Although direct evidence of this fact may be lacking, if a website is slow, it might not be unreasonable for some search engines to penalize ranking for pages with slower loading speeds. When a website is slow to load, it could result in less organic traffic being sent to your pages from Google.
Your site's performance will be clearly lesser than others. This in turn affects with how people perceive your brand. Would you trust purchasing from a site that took 3+ seconds to load? Would you bother coming back after that?
Traffic will be low. This would be great for your commute home, but poor performance will lower your number of visits. This leads to less ROI and less growth.
Why is my site so slow?
A website could be slowed by any of the following factors:
- Uncompressed files
- Large video and image files
- Overloaded CMS engine (Wordpress, Squarespace, Wix, and etc.)
- Other slow external integrations
- Overloaded server or network infrastructure
Does your website load slowly? Unfortunately, it could be for any number of reasons. Click the button below for your free site speed report.